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The Reconnaissance Series: A Client Perspective

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The Reconnaissance Series: A Client Perspective

Welcome to the first in a series of interviews we’ve held with senior marketers at a range of brands. We wanted you to be able to hear it from them on how they like to be approached by new agencies, what they look for in that first new business meeting and how they evaluate throughout the pitch process.

Our first interview is with Mark Thomas, Senior Director Marketing Operations & Excecution at Hilton Worldwide EMEA.

What’s clear is that relevance and an ability to demonstrate an understanding of their business challenges are key. We're now in a market where brands demand more complex guidance from their agency partners and showcasing that insight early on in the new business process is critical.

There will be an episode released each month of 2017 with upcoming interviews including the Customer Experience Director at Sainsbury's Argos, the Marketing Director at HTC and the Marketing Director at Union Roasted. We hope you enjoy the series and the insights benefit your own agency's approach to new business.