As part of our Reconnaissance Series, we're seeking unique insights from the other side of the fence. We recently interviewed Head of Marketing at Philips Male Grooming, Steven Griffiths, who confirmed a lot of what we already know: brands are being approached daily by a huge volume of agencies. The sales messages are mostly ignored, as the majority fall short of striking any chord of relevance with what’s important to the brand.
Please see below for the write up and key insights. If you click the link at the bottom of the PDF viewer you can download the document.