We have written this Privacy Notice in line with the General Data Protection Regulation (GDPR) to explain why and how Entourage Business Development Ltd uses your data.
Who are we?
We are Entourage Business Development Ltd (Entourage BD). We are an outsourced sales and marketing department for creative agencies. On behalf of our clients (the agencies), we source data about and contact businesses that might be interested in our clients’ offerings.
Our contact details are:
- Address – Floor 5, 230 City Road, London, EC1V 2TT
- Website – entouragebusinessdevelopment.co.uk
- Phone number – 020 3176 6900
Our data protection officer is Anna Allison. Anna is Business & Marketing Director at Entourage BD. She can be contacted at firstname.lastname@example.org or on 020 3176 6902.
Why do we use your data?
We only use your data for B2B purposes. There are two capacities in which we collect, store and process personal data: 1) acting as Entourage BD; and 2) acting on behalf of our clients.
When we are acting as Entourage BD, we collect, store and process the personal data of individuals within creative agencies. There are a number of reasons we do this, including:
- For outreach and marketing purposes. We may contact you via email, phone or LinkedIn to tell you about a product, service, event, piece of content or meeting that you might be interested in. The lawful basis for this is legitimate interest.
- Because you have signed up to an event or booked an introductory meeting with a potential new client sourced through Entourage BD. We will contact you via email, phone or LinkedIn to give you the details of that event or meeting. The lawful basis for this is contract, as you require these details if we are to carry out our agreement.
When we are acting on behalf of our clients (the above creative agencies), we collect, store and process the data of individuals within businesses that may benefit from our clients’ products and services. We do this for the following reasons:
- Because we want to tell you about a product, service, event, piece of content or meeting that your company may be interested in. We will only contact you if we think that the product or service we are promoting is relevant to you (based on your job title and the sector that you operate within). We will contact you via email, phone or LinkedIn. As we are acting on behalf of our clients, we will contact you under our client’s brand. This is simply to avoid confusion about who you are speaking with. The lawful basis for this processing is legitimate interest, which we outline in the next section. You can easily opt out if you don’t wish to hear from us.
- Because you have signed up to an event or booked an introductory meeting with one of our creative agency clients. We will contact you (as our client) via email, phone or LinkedIn to give you the details of that event or meeting. The lawful basis for this is contract, as you require these details in order for us to carry out our agreement.
- Because we haven’t heard from you following a previous attempt to get in touch. We may contact you again via email, phone or LinkedIn to tell you about a product, service, event, piece of content or meeting that you might be interested in. The lawful basis for this is legitimate interest, which we outline in the next section.
Our legitimate interests
We are an outsourced sales and marketing department for creative agencies. Our offering involves connecting our agency clients with businesses that could benefit from their products and services. So, we have a legitimate interest in contacting relevant businesses on behalf of our agency clients – providing a high-quality service that benefits each party.
What type of data do we hold?
We do not hold special category data. Examples of personal data we store include your name, company, email address, office location, company phone number (as well as, occasionally, your mobile number or direct office phone number) and LinkedIn URL.
How we share your data
We work in partnership with our clients (the creative agencies that are offering businesses products or services) and contact businesses on their behalf. Both Entourage BD and our clients (the creative agencies) have access to the data that is collected from businesses.
When you provide us with your data, it will be stored within our CRM system, Bpm’online.
If you register for an event and enter your details, your data may be stored on Unbounce – the platform in which we build our event micro-sites.
Where we get your data
When deciding whether to contact you about a product or a service, we look at your job title and the sectors you operate within. We primarily source our data from LinkedIn or Companies House – both of which are publicly accessible. If we need to source further information, we may use Google. Sometimes, we use Hunter to scan for personal data. We may also collect data over the phone from representatives within businesses.
How long we keep your data
We review the personal data we store every two years. If it is out of date at that stage, we will remove it. If the data is still necessary to our processes, we will keep it on record.
Why do we need your data?
We require your personal data so that we can send you relevant communications about our own, or our agency clients’ products, services, events and thought leadership. If we do not have the necessary data, we will not be able to contact you about relevant products and services that could enhance your business.
It is your right to request access to your personal data. You can do this by contacting us via email, phone or post, using the contact details provided at the top of this Privacy Notice. If you have previously given us consent to use your personal data, you have the right to withdraw this consent at any time. You also have the right to correct or delete your data from our systems or restrict how it is processed. You can do this via email, phone or post.
You can also use the unsubscribe link at the bottom of our emails to remove your details from our mailing list.
How to complain
It is your right to complain if you think that we have lost or mishandled your data. You can complain to the Information Commissioner’s Office (ICO). The ICO’s address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Using your data for automated decision making
We do not use your data for automated decision making. We may use automated processes to send out emails related to an action that you have taken – e.g. sending you a reminder about an event you have signed up to, or resending an email that you haven’t yet opened.
May 2018 Edition